Our Story

Our History

We were founded in 1981 in our original location right on Capitola Beach. It's not much larger than the average bedroom, but that tiny Capitola restaurant has become a famous landmark for surfers and beachgoers alike. Often in the summer, the line for pizza can reach nearly a block long. We're proud to say pizza has become to Capitola what hot dogs are to the ballgame

A few years later, Pizza My Heart opened in downtown Santa Cruz. Locals and tourists were stoked about the new location because in Santa Cruz, we actually had room for you to sit down and enjoy a slice. After the ’89 earthquake damaged our building, we ultimately moved to our current location on Pacific Avenue.

In 1997, after 16 years of slingin’ pies, our founders decided to retire from the pizza biz and we merged with Pizza A Go Go from San Jose. We've added six stores since the original Capitola location, but we're still hand tossing the best pizza in the Bay Area.

Our Mission

It's simple: we want our pizza and our service to impress you enough that you tell your friends about us!

That's right. We would rather you do our advertising for us, so we can concentrate on making great pizza and giving superb service.

We believe a pizza place should be fun. We started in one of the "funnest" places on Earth…Capitola Beach. Since then, each time we open a new restaurant, we try to bring a slice of the beach with us. Our Willow Glen restaurant displays the “world’s largest wooden surfboard” while others have surf memorabilia from the pro circuit and famous surf movies. By creating a fun atmosphere and hiring fun people, we think you’ll have fun each time you visit Pizza My Heart..

As much as we value the fun factor, we are nothing without our food quality. In fact, you could say superior food quality is Pizza My Heart's "secret formula."

Our Secret Formula

What makes Pizza My Heart pizza so good? Truth is, almost all pizza is made from the same ingredients. It’s just flour, salt, sugar, water, tomatoes, cheese, and spices. So how do some places mess it up so badly? It’s the process. You know that pizza you just ordered from us? We started making that pizza probably 36 hours ago. Yes, we psychically knew you would order it! In reality, no one takes the time to make a good pizza any more, except Pizza My Heart and some of the more authentic pizza joints in New York. You need to let the dough rise slowly. And who else still hand tosses EVERY pizza? Our dedication to delicious pizza doesn't end with the dough, either. Do you know we have our own recipe for pesto sauce? We figure that alone should be enough for you to tell someone about us. We really hope you enjoy our pizza, because we really like making it.

	Our History We were founded in 1981 in our original location right on Capitola Beach. It's not much larger than the average bedroom, but that tiny Capitola restaurant has become a famous landmark for surfers and beachgoers alike. Often in the summer, the line for pizza can reach nearly a block long. We're proud to say pizza has become to Capitola what hot dogs are to the ballgame A few years later, Pizza My Heart opened in downtown Santa Cruz. Locals and tourists were stoked about the new location because in Santa Cruz, we actually had room for you to sit down and enjoy a slice. After the ’89 earthquake damaged our building, we ultimately moved to our current location on Pacific Avenue. In 1997, after 16 years of slingin’ pies, our founders decided to retire from the pizza biz and we merged with Pizza A Go Go from San Jose. We've added six stores since the original Capitola location, but we're still hand tossing the best pizza in the Bay Area.
	Our Mission It's simple: we want our pizza and our service to impress you enough that you tell your friends about us! That's right. We would rather you do our advertising for us, so we can concentrate on making great pizza and giving superb service. We believe a pizza place should be fun. We started in one of the "funnest" places on Earth…Capitola Beach. Since then, each time we open a new restaurant, we try to bring a slice of the beach with us. Our Willow Glen restaurant displays the “world’s largest wooden surfboard” while others have surf memorabilia from the pro circuit and famous surf movies. By creating a fun atmosphere and hiring fun people, we think you’ll have fun each time you visit Pizza My Heart.. As much as we value the fun factor, we are nothing without our food quality. In fact, you could say superior food quality is Pizza My Heart's "secret formula."
	Our Secret Formula What makes Pizza My Heart pizza so good? Truth is, almost all pizza is made from the same ingredients. It’s just flour, salt, sugar, water, tomatoes, cheese, and spices. So how do some places mess it up so badly? It’s the process. You know that pizza you just ordered from us? We started making that pizza probably 36 hours ago. Yes, we psychically knew you would order it! In reality, no one takes the time to make a good pizza any more, except Pizza My Heart and some of the more authentic pizza joints in New York. You need to let the dough rise slowly. And who else still hand tosses EVERY pizza? Our dedication to delicious pizza doesn't end with the dough, either. Do you know we have our own recipe for pesto sauce? We figure that alone should be enough for you to tell someone about us. We really hope you enjoy our pizza, because we really like making it.